MSc International Business: Marketing-Finance
Identifying marketing actions that drive financial performance
Finance often focuses on the ‘technical’ pre-conditions for the success of an organisation or financial product and ignores the ‘target’ from a marketing perspective, which focuses on stakeholder needs. By bringing the finance and marketing approaches together, this unique track shows how you can create an environment in which both financial performance and customer value can be integrated.
Outstanding resources
As a student following the Marketing-Finance track, you will benefit from the outstanding academic and teaching resources available at two of Maastricht University’s departments. Through a dynamic mix of theoretical courses and empirical projects, you will explore areas including financial decision-making, product development, relationship marketing and shareholder value.
You will also follow a practical skills training course, and the option to do an internship gives you the possibility of applying the theory you have learned and gaining valuable work experience.
Marketing-Finance is a 1-year, full-time programme and is taught entirely in English. Graduates will a master's degree in International Business with a specialisation in Marketing-Finance.
MSc International Business: Strategic Marketing
Strategic Marketing
Building customer relationships to create value
Strategic Marketing is an innovative blend of theory and practice. You will address core marketing subjects, including international marketing, brand management and new product development; but you will do this from the perspective of value creation and relationship building. This is because developing a product or service and bringing it to market is often no longer enough to guarantee business success. To reach customers, companies need to be proactive, which essentially means creating and delivering value to customers and managing customer relationships.
Market research
The practical side of the track means you will learn how to conduct thorough market research. This is essential if a company is considering developing or launching a new product. Using real-life problems from our partner companies, you will also learn to apply what you have learned. You will graduate with the skills needed for a successful career in the fast-paced world of strategic marketing.
Strategic Marketing is available as a 1-year, full-time programme or a 2-year, part-time programme. Courses are taught entirely in English. Graduates will a master's degree in International Business with a specialisation in Strategic Marketing.
