MSc Marketing Research
Marketing Research is: the systematic and objective identification, collection, analysis, and dissemination of information for the purpose of improving decision making related to the identification of problems and opportunities in marketing. Hence, with MSc in Marketing Research one is trained excellently for the inspiring job to help marketing decision makers to understand the modern, complex environment.
Enrollment in the Master in Marketing Research is open for a range of students having an economics, business, or methodological background. Next to a core group of courses, one can vary its curriculum by electives and thereby opting for a more business-type MMR or a more methodological version.
Within the MSc in Marketing Research (MMR) programme the aim is to obtain theoretical knowledge, academic attitudes, ánd practical skills. Both knowledge and skills will pertain to the entire research process: (1) problem analysis and building of theoretical models, (2) data collection, (3) data analysis, and (4) communicating the findings. Traditional paper-and-pencil survey methods will be discussed, but also more modern approaches such as the experimental, and observational methods and the analysis of databases, e.g. customer databases of financial institutions. MMR is explicitly a combination of theory and practice. The latter reflects in assignments, guest speakers, and (potentially) an internship.
MSc Marketing Management
Obtaining knowledge of market segmentation, insight in consumer decision making and the use of marketing instruments are the core tasks of any marketing manager. That is why these subjects form the core of the varied offer of specialised courses in the Master’s programme in Marketing Management.
Marketing is a field with many specialised disciplines, such as Brand Management, Marketing Communication and Marketing Channel Management. You will focus on issues like how to create brands, how to develop and test advertisements and how to set up new distribution channels. In addition, you will learn how to apply these insights to real-life marketing problems. As a Marketing Management graduate, you will have obtained a great deal of theoretical knowledge as well as sufficient practical skills to carry out market research.
The combination of theoretical knowledge and practical skills gained in this multi-disciplinary programme gives graduates a strong background for positions ranging from commercial manager, consultant or account manager to product developer at large or medium sized companies, including banks, insurance companies, retail chains or the government.
